Group Coaching Programs

Top-tier accountability.
Real homework. Documented systems.

Two tiers built for different stages of detail-shop ownership. Every tier comes with group coaching calls, real homework that moves the needle, workbooks you keep forever, and a cohort of other operators going through the same work.

Pick Your Tier

Where are you in your shop's growth?

Most operators start at Operator and grow into Owner. The tier that's right for you depends on where the business is at and how deep you want the work to go.

Most Popular
Tier 01 · Intermediate

Operator

$5,000
12-week program
For: Established shops (5–15 techs) ready to scale beyond the owner — build a real management layer, dial in tech tier systems, and install marketing engines.

What's included

  • Weekly group coaching calls with Jonathan
  • Homework with built-in accountability
  • Workbooks & templates for every framework
  • Access to the Detailing Essentials community
  • Deeper-cut coaching cohort (smaller group)
  • Advanced systems workbooks
  • Custom SOP build-outs for your shop
  • Tech tier system implementation (A–E)
  • Marketing channel-level CAC tracking
  • Tighter accountability loops with peer review
  • Monthly 1-on-1 office hours with Jonathan
Enroll as Operator →
Tier 02 · Advanced

Owner

$12,000
12-week program
For: Multi-bay, multi-location, or 15+ tech operations ready to professionalize the business — and includes the full in-shop audit.

What's included

  • Everything in Operator
  • Senior-level coaching cohort (5–8 owners max)
  • Custom-built SOP library for your shop
  • Full in-shop audit from Jonathan Monson
  • On-site action plan delivered in person
  • Direct access to Jonathan throughout the program
  • Multi-location playbook (if applicable)
  • Exit / valuation prep work
Enroll as Owner →
What every tier gets

The non-negotiables across all three programs.

No matter which tier you pick, every Detailing Essentials coaching program is built on the same four pillars — because without all four, none of it sticks.

📞

Group Coaching Calls

Live calls with Jonathan and your cohort. Bring your real problems, get real answers, see how other operators are solving the same things.

📝

Real Homework

Not theory exercises — actual work you do in your business. Pull your numbers. Rewrite your scripts. Document your processes. Then we review.

📚

Workbooks & SOPs

Every framework comes with a workbook. Every system comes with a documented SOP. You keep all of it forever, even after the program ends.

👥

Cohort & Community

You're going through this with other detail shop owners doing the same work. The peer accountability is half the value of the program.

Common questions

  • How long is each program? Each tier runs 12 weeks, with the option to renew for a second cohort at a discounted rate.
  • Can I upgrade tiers mid-program? Yes — your tuition credits toward the higher tier, you just pay the difference.
  • Is there a payment plan? Operator can be split into 3 payments. Owner can be split into 4. Email us for the plan link.
  • Do I have to be a certain size to enroll? Operator is best for shops doing $500K+, and Owner for shops doing $1.5M+.
  • What if it's not the right fit? Schedule a $500 strategy call first. We'll tell you straight whether coaching makes sense or whether you need an audit instead.
Not sure which tier?

Book a strategy call first.

Pay $500, talk to Jonathan, walk away with a clear recommendation. If you enroll in any tier afterward, the $500 credits straight against the program.

Book the $500 Strategy Call → See Audit Options