Group Coaching Programs

Top-tier accountability.
Real homework. Documented systems.

Three tiers built for different stages of detail-shop ownership. Every tier comes with group coaching calls, real homework that moves the needle, workbooks you keep forever, and a cohort of other operators going through the same work.

Pick Your Tier

Where are you in your shop's growth?

There's no shame in starting at Foundations — most successful operators start there. The tier that's right for you depends on where the business is at and how deep you want the work to go.

Tier 01 · Beginner

Foundations

$2,000
12-week program
For: Owner-operators and small shops (1–5 techs) who want to get the foundational systems in place — pricing, P&L hygiene, basic SOPs, and a real sales process.

What's included

  • Weekly group coaching calls with Jonathan
  • Homework with built-in accountability
  • Workbooks & templates for every framework
  • SOP & process documentation library
  • Access to the Detailing Essentials community
  • P&L cleanup walk-through
  • Sales script + follow-up framework
Enroll in Foundations →
Most Popular
Tier 02 · Intermediate

Operator

$5,000
12-week program
For: Established shops (5–15 techs) ready to scale beyond the owner — build a real management layer, dial in tech tier systems, and install marketing engines.

What's included

  • Everything in Foundations
  • Deeper-cut coaching cohort (smaller group)
  • Advanced systems workbooks
  • Custom SOP build-outs for your shop
  • Tech tier system implementation (A–E)
  • Marketing channel-level CAC tracking
  • Tighter accountability loops with peer review
  • Monthly 1-on-1 office hours with Jonathan
Enroll as Operator →
Tier 03 · Advanced

Owner

$12,000
12-week program
For: Multi-bay, multi-location, or 15+ tech operations ready to professionalize the business — and includes the full in-shop audit.

What's included

  • Everything in Operator
  • Senior-level coaching cohort (5–8 owners max)
  • Custom-built SOP library for your shop
  • Full in-shop audit from Jonathan Monson
  • On-site action plan delivered in person
  • Direct access to Jonathan throughout the program
  • Multi-location playbook (if applicable)
  • Exit / valuation prep work
Enroll as Owner →
What every tier gets

The non-negotiables across all three programs.

No matter which tier you pick, every Detailing Essentials coaching program is built on the same four pillars — because without all four, none of it sticks.

📞

Group Coaching Calls

Live calls with Jonathan and your cohort. Bring your real problems, get real answers, see how other operators are solving the same things.

📝

Real Homework

Not theory exercises — actual work you do in your business. Pull your numbers. Rewrite your scripts. Document your processes. Then we review.

📚

Workbooks & SOPs

Every framework comes with a workbook. Every system comes with a documented SOP. You keep all of it forever, even after the program ends.

👥

Cohort & Community

You're going through this with other detail shop owners doing the same work. The peer accountability is half the value of the program.

Common questions

  • How long is each program? Each tier runs 12 weeks, with the option to renew for a second cohort at a discounted rate.
  • Can I upgrade tiers mid-program? Yes — your tuition credits toward the higher tier, you just pay the difference.
  • Is there a payment plan? Foundations and Operator can be split into 3 payments. Owner can be split into 4. Email us for the plan link.
  • Do I have to be a certain size to enroll? Foundations works for any solo or small-shop operator. Operator and Owner are best for shops doing $500K+ and $1.5M+ respectively.
  • What if it's not the right fit? Schedule a $500 strategy call first. We'll tell you straight whether coaching makes sense or whether you need an audit instead.
Not sure which tier?

Book a strategy call first.

Pay $500, talk to Jonathan, walk away with a clear recommendation. If you enroll in any tier afterward, the $500 credits straight against the program.

Book the $500 Strategy Call → See Audit Options