The SEMA VIP Experience.
Six days. Las Vegas. A rented mansion. Personal chef. Four guest speakers. The biggest aftermarket trade show on the planet — and you walk it with my entire industry network at your side. This isn't a training event. It's a once-a-year doorway into the industry.
First — what is SEMA?
SEMA stands for the Specialty Equipment Market Association, the trade group that represents the multi-billion-dollar automotive aftermarket — the people who design, build, and sell the parts, tools, and finishes that make vehicles faster, tougher, and better looking.
Every November, SEMA hosts the SEMA Show in Las Vegas: one of the largest automotive trade events on the planet, drawing well over 100,000 industry professionals and filling the Las Vegas Convention Center with thousands of exhibitors, custom builds, and product launches. It's where the entire industry — manufacturers, distributors, and top shops — gathers under one roof for a single week.
It's trade-only, it's massive, and it's the single best place in the world to make the relationships that grow a detail business. That's exactly why we built a VIP experience around it.
SEMA VIP Experience · 6 Days
Going to SEMA alone is overwhelming. Going to SEMA with Jonathan and his network of industry titans is a different sport entirely. You walk the floor with me on day one and I personally introduce you to my entire industry network — manufacturers, distributors, top operators, the people who actually move the needle. Then we go back to a rented mansion where four world-class guest speakers drop wisdom over dinners prepared by a personal chef. This is the trip you'll be telling stories about for the rest of your career.
What you're getting
- SEMA Show access — the biggest automotive aftermarket event in the world
- Personal introductions to Jonathan's full industry network on day 1 — manufacturers, distributors, top shops
- Rented mansion as our home base for the week — sleep, eat, learn under one roof
- Personal chef handling several dinners and breakfasts during the speaker days
- 4 guest speakers hosted at the mansion — pre-event and post-event teaching sessions
- Daily debriefs with the cohort to lock in what you saw on the show floor
- Lifetime industry relationships with both Jonathan's network AND your fellow VIPs
The four guest speakers (2026)
Las Vegas, Nevada
Pre-registration pricing locks the $1,500 savings. Travel + lodging at the mansion included as part of the experience. SEMA Show badges arranged. Personal chef included for scheduled meal days.
★ Your week in Vegas ★
Arrival + Guest Speaker
Move into the mansion. First guest speaker session over chef-prepared dinner.
SEMA + Network Intros
SEMA show floor. Jonathan walks you through his full industry network. Debrief together each evening.
Guest Speakers + Chef
Three more guest speakers at the mansion. Personal chef dinners and breakfasts. The week you'll be telling stories about for years.